Outstanding performance among strong competitors
The exclusive Lamborghini Magazine #15 from G+J Corporate Editors for the luxury sports car manufacturer Automobili Lamborghini S.p.A has been given the BCP 2015 GOLD award by the Content Marketing Forum in Munich yesterday. The magazine is an important tool in the marketing mix for the Italian sports car maker and at the same time, the embodiment of the Italian DNA of the company from Sant’Agata Bolognese. The editors of the biannual customer magazine rely on the authenticity of their stories and product photo shoots. The car photo shoots from around the world tell vivid tales full of emotion, elegance and atmosphere. The fitting reward for their intensive work has already been the Grand Award from the Mercury jury in New York in the “Car Enthusiasts” category for the first issue penned by G+J Corporate Editors.
The twice-yearly magazine is created by G+J Corporate Editors. Staying true to the international nature of the Italian luxury brand, the journalists and brand experts at G+J Corporate Editors produce the magazine in English, Italian and German. Ad sales is the responsibility of the team at G+J Electronic Media Sales.
The three text directors of the lavishly produced magazine, each responsible for a different language version, are all native speakers and experts in the interests of their global readership. In 2014 and 2015, the editorial team took a range of Lamborghini models out on the road to the USA, India, Italy, Germany, France, Switzerland and Spain. The magazine’s editors will also be off around the world in 2015 to dig out the most exciting stories. The next magazine, issue #16, has just been published.
“We are pleased and proud to having been honoured with the BCP Gold Award in Business-to-Customer-Communications. The Automotive category is one of the largest, with many leading players and their publications.” said Aleksandra Solda-Zaccaro, executive manager and head of G+J Corporate Editors’ Munich office. “To receive the GOLD award is an outstanding tribute for our work and we particularly thank all our contributors for the excellence in journalism and photography.”
The Lamborghini Magazine
The sports car manufacturer AUTOMOBILI LAMBORGHINI S.p.A. has been publishing the Lamborghini Magazine since 2005. It is already considered a collector’s item among Lamborghini drivers, enthusiasts and VIPs. The magazine is up to now not on general sale, but sent to an exclusive readership chosen by Lamborghini. Available in English, German and Italian, it is 148 pages long and published twice a year. The Lamborghini Magazine is marketed by one of the international leaders in the field, G+J Electronic Media Sales. Alongside conception and editing, G+J Corporate Editors also manages the magazine’s translation, production and distribution.
About G+J Corporate Editors
G+J Corporate Editors is one of the leading content marketing service providers in Germany, with offices in Hamburg, Berlin and Munich. As a subsidiary of Gruner + Jahr (G+J), G+J Corporate Editors provides a one-stop solution to brands and companies. From customer and employee magazines to corporate books and corporate films, from mobile applications and sustainability reports to brand consultation and effectiveness evaluations, G+J Corporate Editors offers the comprehensive infrastructure expected of a highly efficient agency. The domains of publishing, digital, video and literature stand side by side on an equal footing so as to offer all the benefits and possibilities of journalistic corporate communication. The central editorial teams research and publish content across a multitude of media platforms. Furthermore, G+J Corporate Editors offers additional services such as distribution, printing, advertising sales, targeting and internationalisation as well as screen design, programming, SEO, tracking and hosting. G+J Corporate Editors has received numerous national and international awards for its work. Its clients include well-known names such as Deutsche Bahn, Lufthansa, Automobili Lamborghini, Deutsche Telekom, Beiersdorf, comdirect, Nissan Europe, Miele and many more.